Opening Is The New Closing
Nothing matters if you can't get the conversation started in the first place, and getting it started is the harder skill.
Time & Location
12 Aug 2026, 11:00 – 12:00 GMT-4
Online
About the next session
Opening Is The New Closing
Everyone trains the close. Nobody trains the open.
Nothing matters if you can't get the conversation started in the first place, and getting it started is the harder skill. Especially when the person on the other end is a CEO or a senior exec who gets forty of these a week and has learned to smell one from the subject line.
Most of what's out there on this is the same regurgitated sequence, copy-pasted from one "outbound expert" to the next, and it doesn't work - not on anyone worth talking to. It fails in one of two directions. Either you pitch; "I help X do Y, worth a chat?" and you're dead on arrival because you've told them exactly what this is before they've decided they care. Or you go so soft; so "just wanted to connect," that there's nothing there for them to…