The Frame is not a sales book. It is a philosophy of presence, power, and attraction in high-stakes business.

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Most texts teach you how to pitch harder. The Frame teaches you how to win before a word is spoken. It’s about presence over pitch, silence over struggle, attraction over persuasion.

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The book unfolds through cinematic vignettes - boardrooms, rooftops, private rooms from Paris to San Francisco - collapsing the divide between business and seduction into a single code of status.

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• Justin Michael brings the authority of enterprise sales — two decades leading billion-dollar client wins and becoming one of the most sought-after executive coaches in B2B.

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• Jonny Staker brings the force of the founder’s world — architect of The Vanquish Method, with a track record in M&A, scaling companies across ten sectors, and building high-fee practices into millions.

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One voice forged in selling the biggest deals in the room.
The other forged in founding, acquiring, and scaling the businesses behind them.

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Together, they offer a dual vantage point: the closer and the builder, the coach and the founder, legacy and momentum.

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The brilliance of The Frame is not in tactics but in tempo:

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• How to hold the room without forcing it.

• How to draw, not chase.

• How to remain sovereign in a world that rewards neediness.

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Part memoir, part manifesto, The Frame is a crossover text — at once a cult manual for salespeople, a playbook for leaders, and a forbidden guide for anyone who has ever wondered why some men seem to bend reality itself to their will.