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THE FRAME
JUSTIN MICHAEL & JONNY STAKER
The Frame is not a sales book. It is a philosophy of presence, power, and attraction in high-stakes business.
Most texts teach you how to pitch harder. The Frame teaches you how to win before a word is spoken. It’s about presence over pitch, silence over struggle, attraction over persuasion.
The book unfolds through cinematic vignettes - boardrooms, rooftops, private rooms from Paris to San Francisco - collapsing the divide between business and seduction into a single code of status.
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Justin Michael brings the authority of enterprise sales — two decades leading billion-dollar client wins and becoming one of the most sought-after executive coaches in B2B.
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Jonny Staker brings the force of the founder’s world — architect of The Vanquish Method, with a track record in M&A, scaling companies across ten sectors, and building high-fee practices into millions.
One voice forged in selling the biggest deals in the room.
The other forged in founding, acquiring, and scaling the businesses behind them.
Together, they offer a dual vantage point: the closer and the builder, the coach and the founder, legacy and momentum.
The brilliance of The Frame is not in tactics but in tempo:
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How to hold the room without forcing it.
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How to draw, not chase.
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How to remain sovereign in a world that rewards neediness.
Part memoir, part manifesto, The Frame is a crossover text — at once a cult manual for salespeople, a playbook for leaders, and a forbidden guide for anyone who has ever wondered why some men seem to bend reality itself to their will.
Malua Kamu
The Frame is a razor-sharp blueprint for power, authority, and presence. It strips away fluff and delivers glowing clarity: influence is not about chasing approval but commanding respect through silence, posture, and decisive words. Each chapter burns with the same truth: he who controls the frame controls the outcome.It's bold, uncompromising, and instantly practical, giving you a code to lead in business, relationships, and life with unshakable certainty. This isn't just a book, it's a weapon for anyone ready to step into the room and own it!
Graham Keen
Transformational insights from a radical new approach to influencing. Completely game-changing-those OH MY GOD moments just keep coming! Brought to life with copious entertaining and enlightening case histories. Best thing I've read this decade.
Rachel Urbach
From the moment I began reading it, The Frame hit my system like a live wire. Each point so poignant, the divine timing in my life almost unreal. It's the kind of scripture you savor, every line embedding in you like a quantum code update. Within twenty minutes, it shifted my perception of myself for the better. It altered my Frame. It's haunted me for weeks.
Harry Garratt
The 10 Laws of the Frame completely rewired how I think and act. I now lead with confidence and power instead of neediness and desperation - without even realising it. Read it and others become hooked on your presence.
Kevin Casey
Most sales books flirt with frame control (admittedly, even mine). This book rips it out of theory and drops it in your lap... into your hands and into your world.
Sean Mulhern
This book condenses twenty years of hard-won lessons into principles anyone can apply immediately. It teaches how to recognise who holds power in the room, show value without neediness, and know when to walk away. Too many reps fill silence and case rapport only to see their pipeline collapse at quarter end. This book gives you the opposite: credibility, confidence, and the discipline to let silence speak and add value where it matters most.
Dan Rogers
There are books you read once, books you keep, and rare books you study and use for a lifetime. The Frame is that last kind. Its insights don't just sharpen sales skills, they elevate presence and persuasion to another level. Applied in real client meetings, the results were immediate and the commission checks massive. It feels almost unfair how powerful these tactics are. I was good at sales; now I operate on a level beyond good. This is not just a book, it is a playbook for dominance. 10/10.
Nick Freeman
A book like this comes once in a generation. It's the kind of work that will be passed from father to son as a rite of passage. Whether for a first job, a graduation, or a defining life moment - timeless in wisdom. It belongs on the shelf of anyone serious about growth, legacy, and impact.
Elena Malygina
As a female CEO in a male-dominated industry, I've learned that real influence doesn't come from tactics - it comes from identity. When you read The Frame, you'll realise it's not about learning the "how", but about understanding who you need to become to start closing 6- and 7-figure deals. With the perfect balance of masculine and feminine energy, it teaches you how to command authority without losing authenticity... a timeless masterpiece.