The Frame is finally finished

It is finished. The Frame has been delivered to Jones Media Publishing and will drop the second week of December. To write those words is to mark both an ending and a beginning.

I’ve done a lot of things in my life. I’ve built companies, sold one to private equity, bought and sold several more. I’ve hired hundreds of people at a time. I’ve lost it all and rebuilt…I built a consultancy from nothing to over $2M per year…

Yet nothing compares to the intensity of writing then editing this book. I’ve read it 40+ times, I’ve spent 70+ hours deep editing every line, on top of the months writing this thing slowly in stealth with Justin Michael.

The paradox? Though the stories we tell are true, and the experiences lived…I’m actually becoming an even better businessman, salesperson and human being myself by re-reading our work. Life imitates art. Go figure…

I’m incredibly proud of what we’ve created here, and I can’t wait for the world to judge it.

This is not content. Not training. Not a manual to skim and shelve. It’s a weapon. A text that dismantles before it builds. Sovereignty carved into law. Imagine The Art of Seduction, The Game, Models, and Pitch Anything colliding, then stripped, sharpened, and fused into something majestic. That’s what we wrote.

The book will polarize, for everyone has a voice. Some will worship it. Others will despise it. Because to read it is to confront weakness, every place you’ve begged, chased, explained, auditioned. And that confrontation is not for the weak hearted.

As promised, Vanquish in under 1 minute.

Build, Scale, Vanquish.

Jonny