Vanquish Effect: The Death of the Infomarketer

Why 2015 is gone and isn’t coming back

There was a point in time, around 2015, where simply knowing something gave you leverage. Package it as a course, throw it into ClickFunnels, add fake urgency, run ads, and print.

That entire era is finished.

AI killed the information gap.

Anyone can create “course content.”

Anyone can run a cohort.

Anyone can spin up a curriculum that looks better than the gurus who built their empires a decade ago.

What people haven’t adjusted to is the new truth:

Information is free. Implementation is the bottleneck.

The infomarketer model ran on:

• Scarcity of knowledge

• High perceived novelty

• Low buyer sophistication

• High demand for shortcuts

None of those conditions exist anymore.

Today’s market wants:

• Full-cycle help

• Hybrid coaching/consulting

• Execution built into the offer

• Someone who can diagnose the real constraint

• Someone they can speak to, not just watch

This is the shift:

We’ve moved from content businesses to outcome businesses.

Courses aren’t dead, but the middle of the market is gone.

Only two things remain:

Cheap commodity content or expensive, high-touch transformation.

Everything in the middle is collapsing.

The winners?

Operators who can sit across from someone, cut through noise, and fix the problem with them.. not teach at them.

The infomarketer era sold belief.

The new era sells results.

As promised, Vanquish in under 1 minute.

Vincere Ultra Victoriam

Jonny