VC Money Can’t Save a Business Without Discipline

A founder I knew raised £3M. Burned through it in 14 months. Slick team. Office upgrade. Brand agency. No revenue.

When it finally collapsed, he said, “I just assumed more would come.”

That’s the trap. When it’s not your money, you move different. Looser. Louder. Sloppier.

Want to last? Act like you're bootstrapped, even when you're not:

Hire like every salary comes from your bank

Spend like you’ll never raise again

Build slow, tight, and profitable by design

Because when it’s your own skin in the game, you don’t play games.

You spend all your time, energy and money on revenue-related activities. Anything else is procrastination until you get to £10M.

As promised, Vanquish in under 1 minute.

Build, Scale, Vanquish.

Jonny