Our interests. Aligned with yours.
We partner with you to grow your business long-term, the way a co-owner would.
Vanquish was built by people who have actually done it. We've built companies, bought them, grown them and sold them. We've sat on both sides of the table - as founders risking our own capital and as advisers to people doing the same.
We bring the full weight of our experience, methods, network and relationships to bear, working alongside you to solve difficult problems, capitalise on opportunities and drive meaningful commercial results.
HOW IT WORKS
There are myriad ways to optimise a business, but only three to consistently grow one. We are fanatically focused on those.
Win more customers. Get them to spend more. Keep them longer.
If you don't want to do those things, stop reading.
We don't do "coaching", "programs" or theoretical "consulting".
We won't work with you unless we believe we will make you more money than you pay us.
A good client is already established, has a proven business and can make decisions.
We're not interested in transactional churn. The idea is to build decades-long relationships with a very small number of clients.
If we think we're a fit, our approach is scientific, simple and proven.
1.
Diagnostic
We begin with a deep, objective assessment of the business, drawing on decades of commercial experience.
Using the Vanquish Method™, we examine the company across four crucial areas:
Authority. Influence. Demand. Conversion.
We look at the evidence - your market, customers, offers, pricing, pipeline, sales process, commercial economics and existing systems - and provide a quantified view of where growth is being constrained and where the greatest opportunities exist.
2.
Roadmap
Not everything needs fixing at once.
We determine what matters most, what needs to change first and where the biggest opportunities are.
From that we build a customised plan of attack for what we'll address, in what order and why.
3.
Execution
We work shoulder to shoulder with you.
We don't hand you a strategy and leave you to figure it out. We get directly involved in the commercial decisions, opportunities and initiatives that will have the greatest impact on your business.
That might mean repositioning the company, restructuring offers and pricing, developing new routes to market, opening doors through our network, working with your salespeople, sitting in on major deals or helping negotiate better commercial terms.
We're not watching from the sidelines. We're in the room, at the table and working through the difficult stuff with you.
We'll challenge your thinking, help make the decisions, ensure your team execute and see the changes through. You retain control of your business, but you're no longer tackling its biggest commercial challenges alone.
WHERE WE MAKE A DIFFERENCE
Become The Obvious Choice In Your Market.
We look beyond conventional positioning to examine where your business holds genuine competitive advantage, which customers value it most and how to make that advantage commercially significant.
That might mean identifying more lucrative markets, changing how your company competes, redefining what you sell, restructuring your offers or fundamentally rethinking your pricing.
The aim is to escape commoditisation, command a premium and give your best customers compelling reasons to choose you over anyone else.
Influence
Shape Perceptions, Build Pre-Eminence And Strengthen Your Commercial Position.
We examine the psychology behind how buyers perceive your business, establish trust, assign value and make decisions.
That might mean establishing pre-eminence in your market, strengthening your reputation, developing influential relationships, building compelling proof or changing how your business presents itself before a sales conversation ever takes place.
We also address the less obvious dynamics of commercial relationships: perceived authority, status, leverage and who holds the frame.
The objective is to create a position where the right customers seek you out, trust your judgement and arrive predisposed to do business.
Demand
Create More Demand, Reach Better Buyers and Unlock Bigger Opportunities.
We redesign how your business can systematically engineer demand, reach valuable buyers and gain access to opportunities your competitors never see.
That might mean developing new routes to market, opening doors through our relationships, engineering referral and introduction systems, building strategic partnerships or creating highly targeted campaigns that provoke meaningful commercial conversations.
We also look at how authority, influence and distribution can work together to create demand before a buyer actively starts looking for a supplier.
The objective isn't simply more leads. It's greater control over where your next valuable opportunities come from.
Conversion
Control the Frame, Command Your Value and Win on Your Terms.
We go beyond conventional sales training to address the psychology, commercial strategy and power dynamics that determine how deals are won or lost.
Drawing on the principles of High-Frame Selling™ from Jonny Staker's book, The Frame, and decades of experience negotiating and closing business, we work directly with you and your people to strengthen how opportunities are qualified, conversations are controlled, value is established and decisions are reached.
That might mean redesigning your sales process, developing your salespeople, preparing for critical negotiations, restructuring proposals or sitting alongside you on important deals.
The objective is to stop competing on persuasion, pressure or price, and start winning more valuable business from a position of strength.
Simon Watson, Revenue & Beyond
The one thing I'm truly learning from Jonny Staker, is the art of subtlety + the art of nuance. I.e those tiny, tiny details, the 1% stuff that really moves the needle. This type of coaching is on a different level. The outright honesty can be brutal at times, but it's designed with only good intentions - that is, to make those that work with him, the very best they can be. P.s. read the upcoming book The Frame. I was fortunate enough to read the pre-launch edition. Different levels...
LOGISTICS
Duration.
We work together as long as our involvement is creating substantially more value than it costs.
We don't offer artificial packages, fixed-term programs or long-term contracts.
Cadence.
Private working sessions, direct involvement in key commercial initiatives and ongoing access between meetings for decisions, deals, negotiations and opportunities as they arise.
Qualification.
We generally look for a credible opportunity to create at least 5–10× our fee in additional economic value.
We work only with established companies with proof of concept, no beginners.
We don't work by committee, no board approvals.
Cost.
Terms reflect the scale of the opportunity, the value we can create and the level of involvement required.
Where appropriate, we structure arrangements that align our interests even more closely, including revenue or equity participation.