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ACQUISITION RESET

From positioning to close - twelve pillars that make client acquisition predictable.

The first scalable method to attract and enrol high quality clients.

A disciplined 12-pillar sequence that tightens positioning, builds inbound/outbound systems, lifts trust and win rate, and then optimises for scale—so acquisition works end-to-end, from market definition to signed clients.​​
THE 12 ACQUISITION PILLARS

Stage 1 — Foundations

  • ICP & Targeting

  • Offer Architecture

  • Power Positioning

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Stage 2 — Acquisition Systems

  • Outbound Engine

  • Inbound Engine

  • Partners & Referrals

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Stage 3 — Conversion & Trust

  • Qualifying & Filtering

  • Proof & Trust

  • Strategic Selling (high-status conversion mechanics)

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Stage 4 — Scale & Optimisation

  • Leverage & Automation

  • Events & Amplifiers

  • GTM Motion Optimisation

Marble Pillars
WHAT CHANGES

  • Weekly, forecastable demand. A steady flow of qualified conversations you can count on.
     

  • Message that lands. Clear ICP, offer, and positioning; proof that collapses skepticism.
     

  • Cleaner pipeline, shorter cycles. Simple daily actions; better filtering; fewer stalls.
     

  • Higher close rate without push. Status-safe enrollment and frames that don’t chase.

HOW IT WORKS

Format options:
 

  • Group Programme — same pillars, shared cadence

  • 1-to-1 Advisory — custom implementation, private coaching
     

Fees (guidance, not quotes):
 

  • Group Programme (6 months): $8k+

  • 1-to-1 Advisory (6 months): $15k+

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If your target personal upside from this work isn’t $80K+, it probably doesn’t make sense.​

Nick Hughes, Grouse Ventures

50 leads, 5 zooms booked, commercialised a client, landing great meetings, lots of great conversations…within 2 weeks implementing the process! If you’re looking for a way to reach new prospects and win clients, Jonnys frameworks work…with some great coaching, guidance, banter and fun!

WHAT TO EXPECT (AND WHAT NOT TO)

  • This is advisory, not a vendor deal. We don’t run ads, hand you leads, or take a cut.

  • You do the work. We guide, teach, and hold you accountable.

  • We press where it hurts — pricing, positioning, pipeline. Expect clarity, not comfort.

  • The method works if you apply it. If you don’t, it doesn’t.

  • It takes time, money, and focus. If you’re missing any one of those, it’s not the right fit.

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