We’re living in the golden age of digital distance. Everyone wants connection, but nobody wants contact. People will spend three days polishing a DM, two hours rehearsing a Loom, and still avoid the one thing that actually creates movement - picking up the phone.

“Inbound leads while you sleep” became the modern gold rush. And like every gold rush, the people selling shovels got rich - not the miners.

The minute your signal becomes stronger than your self-consciousness, people start leaning in.

A testimonial puts your prospect in the wrong posture. Instead of exploring their own decision-making, they go looking for borrowed conviction.

Most people send outreach like they’re trying not to offend. “Quick note.” “Just circling back.” “Hope you’re well.”

Why do some people walk into a room and bend it—while others, even with better credentials, fold the second they try? That’s not persuasion. It’s not charisma. It’s not tactics.