A testimonial puts your prospect in the wrong posture. Instead of exploring their own decision-making, they go looking for borrowed conviction.

Most people send outreach like they’re trying not to offend. “Quick note.” “Just circling back.” “Hope you’re well.”

Why do some people walk into a room and bend it—while others, even with better credentials, fold the second they try? That’s not persuasion. It’s not charisma. It’s not tactics.

Let me guess - You’ve got vision... You’re “building the machine.”... You’re too “important” to be in the DMs, on calls, chasing pipeline.

If someone pitches you a revshare as the primary way they work—run. They don’t value their own time. So why should you?

Leaders always ask, “What’s the one thing that’ll double revenue?”