Messaging is everything, especially in a world where response rates hover around 0.2%.

Most sellers focus on their product instead of the customer. But winning salespeople tune into the customer’s perspective...

Sales isn’t a popularity contest. It’s about standing out in a sea of vanilla, and to do that, you’re gonna have to polarize.

We’re living through the noisiest time in marketing history. Everyone’s vying for attention, trying to stand out, trying to win more...

Consistency—we’re all seeking it in one way or another. When I first got into sales at 17, consistency didn’t matter.

The more we say about ourselves, the less believable we become in the eyes of our prospects. It’s mindless posturing.