Be Yourself, No Matter What They Say

It’s funny.

You spend years finding your voice — writing from the gut, building your own methods, creating a rhythm that feels like you...

...then one day, you see your words, your tone, your tactics — staring back at you.

In someone else’s newsletter. Their content. Their offer.

Copy. Paste. Rinse. Repeat.

But here’s the thing:

What works for me might not work for you, because you’re not me. And what works for you might not work for them, because they’re not you.

And copying the form without living the substance? Never lasts.

I’ve always done it my way. Sharp. Honest. Offbeat.

That’s how I coach. That’s how I write. That’s how I grow businesses.

I’ve always encouraged clients to do the same — on their terms, never mine.

What are their deepest stories, lived experiences, scars, wins, weird edges — the things no one else can fake?

I’m told I’m scary good at holding up that mirror to the things that really make you…you.

Because that’s where the real leverage is. That’s what makes a message land.

Ultimately that’s why people buy.

Not sounding like me.

Sounding like you.

Because if you’re not building from who you really are...

…you’re just building someone else’s shell.

Be yourself. No matter what they say. Dig it out the dirt.

As promised, Vanquish in under 1 minute…whenever the spirit moves me!

Build, Scale, Vanquish.

Jonny