Stop chasing 1,000 affiliates. Find your 10 real partners.

A founder asked me why his affiliate program wasn’t working. He had 70 people signed up. Not one had sent him a deal.

I asked him one question: “Who’s actually accountable for driving results?” He paused.

Because here’s the truth: When everyone’s incentivised… no one’s responsible.

The game isn’t volume — it’s alignment.

If someone gets a 10% cut for forwarding a link, that’s not partnership. That’s passive hope. And passive hope never fills a pipeline. Nobody ever does it.

Here’s what we look for instead: – 1:1 alignment with people who truly share your audience – Clear mutual upside – Direct involvement in driving traffic or intros – Accountability for outcomes — not opt-ins.

Same audience, different service. You send us 1, we’ll send you 1, and we’ll tally it in a shared doc. You owe us 2, we’ll chase them, vice-versa.

I’d take 10 real allies over 1,000 “affiliates” any day.

Because 10 accountable humans with belief in what you do? That’s a distribution strategy. The rest is noise.

As promised, Vanquish in under 1 minute.

Build, Scale, Vanquish.

Jonny