Stop Chasing Show-Ups. Start Valuing Sign-Ups.

A founder I work with ran a live event. 121 sign-ups. 19 showed.

He asked, “Where did I go wrong?” I said, “You didn’t. You just don’t know what you’ve got.”

Show-ups feed your ego.

Sign-ups feed your business.

You’re not collecting bodies. You’re collecting intent.

Here’s how to treat it like the asset it is:

Expect only ~20% to attend. Build for the other 80.

Follow-up is the move. Nurture > impress.

Every sign-up is a warm lead. Don’t waste the window.

You don’t need more people in the room.

You need more action with the ones who already knocked.

As promised, Vanquish in under 1 minute.

Build, Scale, Vanquish.

Jonny