Vanquish Effect: The Inbound Illusion

“Inbound leads while you sleep” became the modern gold rush.

And like every gold rush, the people selling shovels got rich - not the miners.

The truth: inbound is an effect, not a strategy. It’s what happens after you’ve built signal.. not what builds it.

Yet the industry flipped the sequence. Coaches and agencies began teaching “content-first” models to people with no positioning, no proof, and no distribution. The result: a flood of polished noise and a generation of b2b firms mistaking visibility for demand.

Here’s the uncomfortable math: inbound only compounds once you’ve already won the outbound game. You need conversations, proof loops, and momentum before the algorithm will even notice you exist.

Inbound is a reflection of market consensus - the world quietly agreeing that you’re worth listening to. But consensus can’t be manufactured. It’s earned through repetition, clarity, and the kind of results you can’t fake.

So if you’re waiting for inbound to save you, stop waiting. Go make noise on purpose. Hunt. Start the conversations yourself.

Inbound is what happens when outbound finally works.

As promised, Vanquish in under 1 minute.

Build, Scale, Vanquish.

Jonny

P.S. We help B2B firms and leaders acquire more customers, who spend more and stay longer - using the Vanquish Method.