You’re Not Above Sales. You’re Just Avoiding It.

Let me guess.

You’ve got vision.

You’re “building the machine.”

You’re too “important” to be in the DMs, on calls, chasing pipeline.

Bullshit.

Under $5M—hell, even under $10M—98% of your life should be selling.

Not tinkering. Not managing. Not tweeting.

Selling.

You are the momentum.

You are the offer.

You are the close.

My second company, we scaled to $68M ARR.

And I was still in the trenches, closing deals well into eight figures.

Why?

Because no one else could do it better.

Because the founder sets the pace.

Because pipeline is the business.

So every time you avoid sales, just know—you’re avoiding growth.

You're protecting your ego, not your company.

Get on the phone. Get in the DMs. Stay in the mud.

Or stay small.

As promised, Vanquish in under 1 minute.

Build, Scale, Vanquish.

Jonny