Your Deck is a Crutch, Not a Closing Tool

I once raised £2.4M without a deck. No animations. No TAM. No magic quadrant. Just trust, built over time, and a clear ask.

The pitch deck is there to support the story — not replace the relationship. Founders forget: investors invest in you, not the slides. Same goes for clients. They buy you, not logos.

Here’s the play:

Start the relationship before you send the deck

Talk like a human, not a hype machine

Use the deck to confirm interest, not create it

Nobody ever said, “We backed them because Slide 17 had a great graph.”

As promised, Vanquish in under 1 minute.

Build, Scale, Vanquish.

Jonny