Your Offer Isn’t the Problem

Most coaches, consultants, and advisors obsess over positioning, messaging, niching, pricing.

The whole inner architecture of the offer.

But the ones who actually build powerful practices, the Steve Chandler’s, Alan Weiss’, David C Baker’s, the real ones, aren’t thinking about their offer all day.

They’re thinking about the other person.

Other-orientation isn’t a strategy.

It’s a frequency.

It’s not: How do I describe this better?

It’s: Where is this person in their story? What aren’t they saying? What do they really need?

Great advisors don’t pitch. They observe.

They don’t message. They mirror.

Because the frame isn't built by positioning.

It’s built by attention.

The minute your signal becomes stronger than your self-consciousness, people start leaning in.

You can tweak your offer forever.

But until you stop staring at your own Zoom camera fixing your hair, you’ll never see who’s actually in front of you.

As promised, Vanquish in under 1 minute.

Build, Scale, Vanquish.

Jonny