Buy, Don't Build...

Why I’d Rather Buy Than Build. My take on skipping the startup slog.

Most founders are obsessed with building. And I get it — I’ve been there. The thrill of the blank page. The grind. The idea that this time will be the one.

But after 20+ years in business, here’s what I’ve learned the hard way:

If you want speed, cashflow, and actual wealth — buying beats building. I’ve built from scratch. I’ve sold companies. I’ve watched others do the same. And more often than not, it’s years of burn, stress, dilution, and waiting for something to “kick in.”

Sometimes it does. Sometimes it doesn't. Even when it works, it’s rarely fast. Now compare that to buying something that's already working.

A business with revenue, margin, customers, ops, team, and proof. Plug in. Improve a few things. Grow it. Or don’t — and just enjoy the yield.

You’re skipping the riskiest bit entirely — the “will this even work?” phase. Instead, you're walking into a business already making, say, 30% returns.

Try compounding that over 10 years and tell me you still prefer starting from zero. You only have so many 7 year build, scale, prep-for-exit cycles in you…

Truth is, the fastest path to wealth isn't innovation. It’s acquisition.

And almost nobody talks about it because it’s not sexy. But it works.

Find out who has what you want: audience, expertise, management, marketing, cashflow, inventory…and start talking to them.

You’d be surprised how many will get creative on the financing because they’re chasing the next shiny object, retiring, winding down, tired, sick etc…

My 10X, Grant Cardone, said it himself: If he had to do it over, he’d never start a business. He’d get in at the ‘40-yard line’…

As promised, Vanquish in under 1 minute…

Build, Scale, Vanquish.

Jonny