Sales isn’t a popularity contest. It’s about standing out in a sea of vanilla, and to do that, you’re gonna have to polarize.

We’re living through the noisiest time in marketing history. Everyone’s vying for attention, trying to stand out, trying to win more...

Consistency—we’re all seeking it in one way or another. When I first got into sales at 17, consistency didn’t matter.

The more we say about ourselves, the less believable we become in the eyes of our prospects. It’s mindless posturing.

There are endless cold email or LinkedIn outreach templates—just Google them. But here's the shocker: none of them will work for you. Why?

You are in one of two AI camps right now, you’re either; a) Scared sh*tless about it and can see that it’s doing as much harm as it is...