The market is flooded with automation, bots, and content that reads like content. Inboxes are littered with generic offers. Timelines are tuned for novelty, not judgment.

Our November collective kicked off today, and our first session was a blast. We launched straight into solving the no.1 biggest cause of failure I see; why ICP targeting almost always lands on ‘under-capitalised buyers’ and how to fix it fast.

Everyone talks about “creating demand.” Few talk about protecting capacity and the ability to say no, even when your calendar looks thin.

We’re living in the golden age of digital distance. Everyone wants connection, but nobody wants contact. People will spend three days polishing a DM, two hours rehearsing a Loom, and still avoid the one thing that actually creates movement - picking up the phone.

“Inbound leads while you sleep” became the modern gold rush. And like every gold rush, the people selling shovels got rich - not the miners.

I’m opening a very intimate group that runs the same Vanquish Method standards, just in a smaller room. Think working session, not a course or program (they suck). I’m capping seats so we can do real work together, not lectures.

It is finished. The Frame has been delivered to Jones Media Publishing and will drop the second week of December. To write those words is to mark both an ending and a beginning.

The minute your signal becomes stronger than your self-consciousness, people start leaning in.

A testimonial puts your prospect in the wrong posture. Instead of exploring their own decision-making, they go looking for borrowed conviction.

Most people send outreach like they’re trying not to offend. “Quick note.” “Just circling back.” “Hope you’re well.”

Why do some people walk into a room and bend it—while others, even with better credentials, fold the second they try? That’s not persuasion. It’s not charisma. It’s not tactics.

Let me guess - You’ve got vision... You’re “building the machine.”... You’re too “important” to be in the DMs, on calls, chasing pipeline.

If someone pitches you a revshare as the primary way they work—run. They don’t value their own time. So why should you?

Leaders always ask, “What’s the one thing that’ll double revenue?”

A founder I knew raised £3M. Burned through it in 14 months. Slick team. Office upgrade. Brand agency. No revenue.

I once raised £2.4M without a deck. No animations. No TAM. No magic quadrant. Just trust, built over time, and a clear ask. The pitch...

A founder I work with ran a live event. 121 sign-ups. 19 showed.

A founder asked me why his affiliate program wasn’t working. He had 70 people signed up. Not one had sent him a deal.

You spend years finding your voice — writing from the gut, building your own methods, creating a rhythm that feels like you...

Almost all founders overcomplicate growth. They get lost in tactics, tools, and noise...