We’re living in the golden age of digital distance. Everyone wants connection, but nobody wants contact. People will spend three days polishing a DM, two hours rehearsing a Loom, and still avoid the one thing that actually creates movement - picking up the phone.

“Inbound leads while you sleep” became the modern gold rush. And like every gold rush, the people selling shovels got rich - not the miners.

The minute your signal becomes stronger than your self-consciousness, people start leaning in.

A testimonial puts your prospect in the wrong posture. Instead of exploring their own decision-making, they go looking for borrowed conviction.

Most people send outreach like they’re trying not to offend. “Quick note.” “Just circling back.” “Hope you’re well.”

Why do some people walk into a room and bend it—while others, even with better credentials, fold the second they try? That’s not persuasion. It’s not charisma. It’s not tactics.

Let me guess - You’ve got vision... You’re “building the machine.”... You’re too “important” to be in the DMs, on calls, chasing pipeline.

If someone pitches you a revshare as the primary way they work—run. They don’t value their own time. So why should you?

Leaders always ask, “What’s the one thing that’ll double revenue?”

A founder I knew raised £3M. Burned through it in 14 months. Slick team. Office upgrade. Brand agency. No revenue.

I once raised £2.4M without a deck. No animations. No TAM. No magic quadrant. Just trust, built over time, and a clear ask. The pitch...

A founder I work with ran a live event. 121 sign-ups. 19 showed.

A founder asked me why his affiliate program wasn’t working. He had 70 people signed up. Not one had sent him a deal.

You spend years finding your voice — writing from the gut, building your own methods, creating a rhythm that feels like you...

Almost all founders overcomplicate growth. They get lost in tactics, tools, and noise...

Why I’d Rather Buy Than Build. My take on skipping the startup slog. Most founders are obsessed with building. And I get it — I’ve been...

Earning your way to a million is way easier than saving your way to one. Trust me—I’ve done both.

If you niche and pitch, congrats — you’ve just clipped the chartreuse 3%. These are the people who already know they want something.

There is so much noise around outbound, but there is really only one metric that matters. I’d like you to tattoo it on the inside of your...

There are two closes in every sale; the emotional close, and the money close. You cannot make the sale without both. Period.