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Insights.
Weekly insights on the art of positioning, client acquisition and high frame selling.
Stop Chasing Show-Ups. Start Valuing Sign-Ups.
A founder I work with ran a live event. 121 sign-ups. 19 showed.
Jun 21, 2025
Stop chasing 1,000 affiliates. Find your 10 real partners.
A founder asked me why his affiliate program wasn’t working. He had 70 people signed up. Not one had sent him a deal.
Jun 19, 2025
Be Yourself, No Matter What They Say
You spend years finding your voice — writing from the gut, building your own methods, creating a rhythm that feels like you...
Jun 16, 2025
3x3: Levers Of Scale
Almost all founders overcomplicate growth. They get lost in tactics, tools, and noise...
Jun 14, 2025
Buy, Don't Build...
Why I’d Rather Buy Than Build. My take on skipping the startup slog. Most founders are obsessed with building. And I get it — I’ve been...
May 10, 2025
Scarcity, Abundance, and the Race to Zero
Earning your way to a million is way easier than saving your way to one. Trust me—I’ve done both.
May 4, 2025
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