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Insights.
Weekly insights on the art of positioning, client acquisition and high frame selling.
The 2 Closes
There are two closes in every sale; the emotional close, and the money close. You cannot make the sale without both. Period.
Apr 5, 2025
The Art of Follow-Up Finesse: Stop Nudging, Start Giving
If you’ve been paying attention, you’ll know I’ve been MIA for the last three weeks. No newsletter. We had another unexpected death in...
Feb 15, 2025
Dear Outbounder: It’s Not You, It’s the Human Condition
If you’re in sales, you already know: thick skin isn’t optional. Rejection is just Tuesday.
Jan 18, 2025
3 Tiered Financial Targeting For 2025
The first thing I ask a new private client is their 6-month financial goal. The knee-jerk answer is usually a huge number...
Dec 14, 2024
When Does Consistency Kill Quality?
There’s a lot of advice out there about “showing up no matter what” and “posting something over nothing.” I think that’s nonsense.
Dec 8, 2024
Why your sales messaging is sh*t
Messaging is everything, especially in a world where response rates hover around 0.2%.
Nov 30, 2024
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