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Insights.
Weekly insights on the art of positioning, client acquisition and high frame selling.
Run From the Revshare Bros
If someone pitches you a revshare as the primary way they work—run. They don’t value their own time. So why should you?
Jul 10, 2025
Stop Swinging for 100% — Go Get Ten Tens
Leaders always ask, “What’s the one thing that’ll double revenue?”
Jun 28, 2025
VC Money Can’t Save a Business Without Discipline
A founder I knew raised £3M. Burned through it in 14 months. Slick team. Office upgrade. Brand agency. No revenue.
Jun 26, 2025
Your Deck is a Crutch, Not a Closing Tool
I once raised £2.4M without a deck. No animations. No TAM. No magic quadrant. Just trust, built over time, and a clear ask. The pitch...
Jun 24, 2025
Stop Chasing Show-Ups. Start Valuing Sign-Ups.
A founder I work with ran a live event. 121 sign-ups. 19 showed.
Jun 21, 2025
Stop chasing 1,000 affiliates. Find your 10 real partners.
A founder asked me why his affiliate program wasn’t working. He had 70 people signed up. Not one had sent him a deal.
Jun 19, 2025
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