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Insights.
Weekly insights on the art of positioning, client acquisition and high frame selling.
Be Yourself, No Matter What They Say
You spend years finding your voice — writing from the gut, building your own methods, creating a rhythm that feels like you...
Jun 16, 2025
3x3: Levers Of Scale
Almost all founders overcomplicate growth. They get lost in tactics, tools, and noise...
Jun 14, 2025
Buy, Don't Build...
Why I’d Rather Buy Than Build. My take on skipping the startup slog. Most founders are obsessed with building. And I get it — I’ve been...
May 10, 2025
Scarcity, Abundance, and the Race to Zero
Earning your way to a million is way easier than saving your way to one. Trust me—I’ve done both.
May 4, 2025
Gold's in the 7%
If you niche and pitch, congrats — you’ve just clipped the chartreuse 3%. These are the people who already know they want something.
Apr 19, 2025
What triggers you?
There is so much noise around outbound, but there is really only one metric that matters. I’d like you to tattoo it on the inside of your...
Apr 12, 2025
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