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Stop Swinging for 100% — Go Get Ten Tens
Leaders always ask, “What’s the one thing that’ll double revenue?”
VC Money Can’t Save a Business Without Discipline
A founder I knew raised £3M. Burned through it in 14 months. Slick team. Office upgrade. Brand agency. No revenue.
Your Deck is a Crutch, Not a Closing Tool
I once raised £2.4M without a deck. No animations. No TAM. No magic quadrant. Just trust, built over time, and a clear ask. The pitch...
Stop Chasing Show-Ups. Start Valuing Sign-Ups.
A founder I work with ran a live event. 121 sign-ups. 19 showed.
Stop chasing 1,000 affiliates. Find your 10 real partners.
A founder asked me why his affiliate program wasn’t working. He had 70 people signed up. Not one had sent him a deal.
Be Yourself, No Matter What They Say
You spend years finding your voice — writing from the gut, building your own methods, creating a rhythm that feels like you...
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