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Your Deck is a Crutch, Not a Closing Tool
I once raised £2.4M without a deck. No animations. No TAM. No magic quadrant. Just trust, built over time, and a clear ask. The pitch...
Stop Chasing Show-Ups. Start Valuing Sign-Ups.
A founder I work with ran a live event. 121 sign-ups. 19 showed.
Stop chasing 1,000 affiliates. Find your 10 real partners.
A founder asked me why his affiliate program wasn’t working. He had 70 people signed up. Not one had sent him a deal.
Be Yourself, No Matter What They Say
You spend years finding your voice — writing from the gut, building your own methods, creating a rhythm that feels like you...
3x3: Levers Of Scale
Almost all founders overcomplicate growth. They get lost in tactics, tools, and noise...
Buy, Don't Build...
Why I’d Rather Buy Than Build. My take on skipping the startup slog. Most founders are obsessed with building. And I get it — I’ve been...
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