A founder I work with ran a live event. 121 sign-ups. 19 showed.

A founder asked me why his affiliate program wasn’t working. He had 70 people signed up. Not one had sent him a deal.

You spend years finding your voice — writing from the gut, building your own methods, creating a rhythm that feels like you...

Almost all founders overcomplicate growth. They get lost in tactics, tools, and noise...

Why I’d Rather Buy Than Build. My take on skipping the startup slog. Most founders are obsessed with building. And I get it — I’ve been...

Earning your way to a million is way easier than saving your way to one. Trust me—I’ve done both.

If you niche and pitch, congrats — you’ve just clipped the chartreuse 3%. These are the people who already know they want something.

There is so much noise around outbound, but there is really only one metric that matters. I’d like you to tattoo it on the inside of your...

There are two closes in every sale; the emotional close, and the money close. You cannot make the sale without both. Period.

If you’ve been paying attention, you’ll know I’ve been MIA for the last three weeks. No newsletter. We had another unexpected death in...

If you’re in sales, you already know: thick skin isn’t optional. Rejection is just Tuesday.

The first thing I ask a new private client is their 6-month financial goal. The knee-jerk answer is usually a huge number...

There’s a lot of advice out there about “showing up no matter what” and “posting something over nothing.” I think that’s nonsense.

Messaging is everything, especially in a world where response rates hover around 0.2%.

Most sellers focus on their product instead of the customer. But winning salespeople tune into the customer’s perspective...

Sales isn’t a popularity contest. It’s about standing out in a sea of vanilla, and to do that, you’re gonna have to polarize.

We’re living through the noisiest time in marketing history. Everyone’s vying for attention, trying to stand out, trying to win more...

Consistency—we’re all seeking it in one way or another. When I first got into sales at 17, consistency didn’t matter.

The more we say about ourselves, the less believable we become in the eyes of our prospects. It’s mindless posturing.

There are endless cold email or LinkedIn outreach templates—just Google them. But here's the shocker: none of them will work for you. Why?